About Bob

Lifelong musician. Certified Master Tech. Your guitar's best friend.

Bob Sorace playing his Eddie Van Halen Franky replica
Bob playing a red electric guitar on stage, head tilted back, wearing a white graphic t-shirt.
  • Guitar Repair Technician Certification

    Southeast Guitar Repair Academy

  • Master Guitar Repair Certification

    Southeast Guitar Repair Academy

The Story

From First Guitar to Master Tech

Bob Sorace is a lifelong musician, craftsman, and certified guitar repair technician with over four decades of experience playing guitar and more than 25 years dedicated to building, repairing, and restoring instruments.

Bob's passion for guitars began back in 1984, when a twelve-year-old kid, inspired by the electrifying energy of Mötley Crüe and guitar legend Eddie Van Halen, picked up his very first instrument — a Mako Traditional TB-1. True to his curious and hands-on nature, he immediately began taking the guitar apart, learning how it worked, and modifying it to his liking. Though that original guitar has changed over the years (only the neck remains from the original build), it still holds a special place as a reminder of where it all began.

After chasing his rockstar dreams, Bob's journey took an unexpected but rewarding turn when he landed a job at Flagstaff Music Center in Flagstaff, Arizona. There, he discovered his true calling in guitar tech work — learning the fundamentals of setups, fretwork, and even stringed orchestral instruments like violins and cellos.

In the mid-1990s, Bob dove headfirst into the world of lutherie, teaching himself how to build guitars from scratch. Armed with Melvin Hiscock's iconic book Make Your Own Electric Guitar, he constructed six guitars, selling three of them. While family life and costs temporarily slowed his building ventures, his creative spirit found a new outlet in recording and performing. Over the years, Bob played guitar on several indie albums, released his own music, and even lent his vocals to a track featured in the B-horror film Hubcap.

A graduate of the Southeast Guitar Repair Academy, Bob holds both a Guitar Repair Technician and a Master Guitar Repair Certification, and is always continuing to refine his expertise and dedication to the craft.

Now, as the owner and craftsman behind San Tan Valley Guitar Repair, he's dedicated to providing high-quality guitar setup, repair, and custom work to musicians across the Southeast Valley. Whether it's breathing new life into a vintage instrument or fine-tuning a modern shred machine, Bob brings meticulous craftsmanship, deep technical knowledge, and a lifelong love of guitars to every job.

The Bench

Builds & Workshop

Six scratch builds, custom replicas, and more

Electric guitar with a distressed green paint job, a red circle graphic, yellow accents, and kanji lettering near the base.
Mr. Zero, a George Lynch tribute inspired by his ESP Kamikaze
this is a test
Replica of the "Feels So Good" version of Eddie Van Halen's famous "Franky"
Guitar with a body carved into a skeletal skull and bones design, replicating George Lynch's "Mom" guitar.
Replica of George Lynch's J Frog Bones guitar "Mom"
Handmade electric guitar with unfinished wood body, pearloid pickguard, and a single humbucker pickup.
Bob's very first scratch build
Electric guitar with a mahogany body, dark striped neck, three white pickups, and a tortoiseshell pickguard.
Build #3 — 1-piece mahogany body, 3-piece wenge maple neck
Custom electric guitar with a sculpted asymmetrical body, dark wood finish, and black hardware, mounted on a wall hanger.
Bob's favorite — a unique version from the six scratch builds

See the full gallery →

San Tan Valley Guitar Repair

“Fixing Things With Strings”

Shop Hours

Mon – Tue Closed
Wed – Fri 12:00 – 5:00
Sat – Sun 12:30 – 4:30

Appointment only

Contact

480-818-3867

geetartech@gmail.com

We accept

  • Visa
  • Mastercard
  • American Express
  • Discover
  • Apple Pay